Happy Friday! Here's another new episode for your weekend listening pleasure. 315 Tony Harrah β Book Marketing, Sales Strategy, and Industry Independence π Book marketing takes center stage in part two of my conversation with independent musician and author Tony Harrah. He breaks down his mathematical approach to sales strategy, sharing insights on reaching target audiences without traditional industry gatekeepers. From his decision to self-narrate audio books to his perspective on working with publicists and labels, Tony offers practical wisdom for creative entrepreneurs. This continuation of last weekβs discussion explores the current state of music, his marketing plans for his latest releases, and the launch of TheGreasyHedonist.com as his creative hub. Catch his album βUnicornsβ on Soundcloud and discover how heβs applying independent music principles to his expanding artistic portfolio. Please enjoy this episode on Apple Podcasts, Spotify and wherever podcasts are found. βClick here for episode notes and related linksβ This episode is sponsored by Liner Notes Want to learn from hundreds of musicians and industry pros I've interviewed? Sign up for Liner Notes, my curated email newsletter where I share the best insights and knowledge gems from the show. From marketing and songwriting to touring and sync licensing, you'll get actionable tips delivered straight to your inbox every two weeks. And starting this month, Liner Notes Insider will feature exclusive deep dives, detailed case studies, and premium content that goes beyond the podcast interviews. Sign up at UnstarvingMusician.com/LinerNotes. It's free to get started and you can unsubscribe at anytime. Support the Unstarving Musician If you find value in this podcast, please consider a donation via our online tip jar β click, tip, done. Or visit UnstarvingMusician.com/CrowdSponsor to learn about the many other ways of showing your support. Your support = love π Email Marketing for Musicians by Kit Kit (formerly ConvertKit) is an email marketing and audience building software that helps musicians like you turn your passion into a full-time career by connecting you to your fans faster. Start a free trial. Peace, love and more cowbell, βShare this email and/or read it on the webβ Stay in touch! βUnstarvingMusician.comβ βRobonzo.comβ Where to Listen to The Unstarving Musician βClick here to listen on Apple Podcastsβ βClick here to listen on Overcastβ βClick here to listen on Spotifyβ βClick here to listen on YouTubeβ βClick here to listen on Pandoraβ |
I'm a musician and host of The Unstarving Musician podcast. Liner Notes is my biweekly newsletter that shares some of the best knowledge gems garnered from the many conversations featured on the Unstarving Musician. Topics covered include, songwriting, touring, sync licensing, recording, house concerts, marketing, and more.
When I first started the Unstarving Musician journey, I focused almost entirely on the music. I knew the business side was important, but it seemed overwhelming (and unexciting). While my lessons in legal and business matters come from experience in investing rather than music, I've gained valuable insights about the music industry through years of research, participation in a music marketing program, and conversations with hundreds of musicians for my podcast. What I've learned is that...
Happy New Year and welcome to the inaugural edition of Liner Notes Insider! π In the free edition of Liner Notes, I mentioned my interest in touring strategies. I also mentioned that I know many of you are interested in booking and tour management. Thatβs what this Insider issue expands on. This edition also includes links to bonus material that I know youβre going to love. Letβs dive in to the expanded Insider edition! Strategic Tour Planning Planning a tour isnβt just about booking random...
Happy New Year! πͺ If youβve been following Liner Notes, you know Iβve taken an interest in touring strategies. In a couple of August editions (links below), I covered everything from pre-tour planning to social media promotion. The response was great. Reading time: 6 minutes π Liner Notes: More On Touring & Insights from Tara Brueske (Aug 21, 2024) Liner Notes: Touring Tips for Independent Musicians (Aug 07, 2024) I know many of you are interested in booking and tour management, so Iβll...