I'm a musician and host of The Unstarving Musician podcast. Subscribe for conversations with working musicians, creative pros and industry professionals on the craft and business of sustainable creative careers.
How to Build an Audience in a New Market When You Know No One
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Happy Friday! Here's another new episode for your listening pleasure. My guest, Janette Berrios, almost went into medicine, studied business and finance instead, and eventually ended up at Citigroup, where she met Symphonic founder Jorge Brea. Symphonic is a music distribution and promotion company with markets across the U.S. and around the world. This conversation matters because most advice on building an audience in a new market assumes you have a team, a budget, or existing relationships. Janette scales things down to a solo artist with none of that. She breaks down a repeatable way to enter a scene where you know nobody, research who matters, reach out so you actually get a reply, and how to follow up without being a pest. She even describes a cold outreach she made years ago to someone at a peer company bigger than Symphonic at the time, and where that relationship stands today. This one's for the independent artist trying to build an audience somewhere new, with no team, no budget, and no contacts in that market. 🎧 Where to listen (plus show notes and related links) Get the implementation-depth beneath the episodes.My newsletter Liner Notes Insider goes deeper than a podcast episode can. The past editions archive covers things like royalty recovery tools, release planning, and physical merch as a core revenue channel. It's the implementation layer beneath the episodes. The free edition delivers insights from 300+ conversations with working artists and industry professionals who’ve figured out how to make a sustainable living from their creativity. Get started with the free edition by clicking the subscribe button below.
This episode is brought to you by Podcast Startup.Whether you're launching your first episode or adding video to your show, Podcast Startup eliminates the guesswork with the systems and strategies I've developed from producing 250+ podcast episodes—without the trial-and-error that cost me months. Learn more at ​UnstarvingMusician.com/PodcastStartup​. 🎧 Episode notes and related links 🔗 Peace, love and more Dolly, Support the Unstarving MusicianIf you find value in this podcast, please consider a donation via our online tip jar – click, tip, done. Or visit UnstarvingMusician.com/CrowdSponsor to learn about the many other ways of showing your support. Your support = love 💟 ​Share this email and/or read it on the web​ Stay in touch! Feedback, comments, complaints? Reply to this email. I'd love to hear from you. 📠​UnstarvingMusician.com​ ​Robonzo.com​ Where to Listen to The Unstarving Musician​Click here to listen on Apple Podcasts​ ​Click here to listen on Overcast​ ​Click here to listen on Spotify​ ​Click here to listen on YouTube​ ​Click here to listen on Pandora​ |
The Unstarving Musician
I'm a musician and host of The Unstarving Musician podcast. Subscribe for conversations with working musicians, creative pros and industry professionals on the craft and business of sustainable creative careers.
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