Unstarving Musician | Six strategic lessons from 300+ podcast episodes


Happy Friday and welcome to 2026!

If you're in that weird space between "I should probably plan something" and "I'd really just like another week off," same. But here we are, and I want to share what I learned in 2025—the strategic lessons that changed how I work. I hope they'll get you thinking about the way you work.

Three Lessons from 2025

  1. Newsletter-first architecture actually works (but it's slow) – AI is disrupting search traffic, forcing the shift from "free content optimized for search" to "owned audience relationships." I made the Liner Notes newsletter the business, and the podcast the growth engine for the newsletter. It's working, but conversion is slower than I expected. Patience required.
  2. Systems enable creativity (they don't kill it) – I created three major systems this year: an Episode Email Playbook, Deep-Dive Topics Library, and Production Materials Guidelines. The counterintuitive discovery? More structure gave me more creative time and freedom. Systems removed decision fatigue from repetitive tasks, which freed mental energy for creative work. Warning: watch for when systems become the point instead of the tool.
  3. One excellent podcast guest beats three mediocre ones – Quality compounds; quantity doesn't. Amani Roberts (episode 339) generated two episodes plus an implementation toolkit. Jesse Flores (episode 338) provided 20+ years of insider knowledge. Chris SD submitted verified frameworks and measurable results. Meanwhile, I've rejected dozens of promotional and otherwise abstract pitches. My responsibility isn't to provide a platform for everyone who asks—it's to provide value for people who listen.

🎧 Listen to Episode 342: What I Learned in 2025

📆 Scheduling Note: The next episode will be in three weeks instead of two. I'm taking a buffer break to get ahead on content, so I have backups for when something unexpected comes up. After that, back to the normal every-two-weeks schedule.

Want the implementation frameworks?

The next edition of Liner Notes Insider will include:

  • The Episode Email Playbook template I use for every episode
  • Guest evaluation criteria and form questions that filter for quality
  • The metrics dashboard for tracking what actually matters

If you're not yet a Liner Notes subscriber, the free edition covers highlights from this and 300+ conversations:

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Liner Notes Insider gets you the complete frameworks.

Learn more about Liner Notes Insider

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Peace, love and more cowbell,
Robonzo

P.S.—Lesson six in the episode is about the tension between strategic and soulless—when metrics start to matter more than meaning. I'm still figuring this one out. If you're dealing with this tension too, the full episode explores the warning signs I'm watching for.

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Introducing Sparticups

Just in time for the holidays, I've immortalized my beloved cat Sparticus in an awesome coffee mug.

Spartacus was a 15.5 pound tabby who Sami and I adopted in California. He traveled the South and North American continents with us and lived his last days with us in Querétaro, Mexico. This cup features one of my favorite pics ever of him.

This mug design was originally a gift for Sami – now it's an homage to the most gentle cat we've ever known.

View/buy your Sparticup!

Starting a podcast? Or ready to level up your existing show?

Podcast Startup gives you the systems and strategies I've developed from producing 250+ podcast episodes—without the trial-and-error that cost me years.

You'll get actionable frameworks for:

  • Choosing the right equipment (not the most expensive)
  • Building sustainable production workflows
  • Growing your audience strategically
  • Avoiding the burnout that kills most podcasts

Whether you're launching your first episode or adding video to your show, Podcast Startup eliminates the guesswork.

Learn more at UnstarvingMusician.com/PodcastStartup.

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Liner Notes

I'm a musician and host of The Unstarving Musician podcast. Liner Notes is my biweekly newsletter that shares some of the best insights garnered from the many conversations featured on the Unstarving Musician. Topics covered include, songwriting, touring, sync licensing, recording, house concerts, marketing, and more.

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