Unstarving Musician | The only opinion that matters in music (according to a 2x Grammy A&R)


Happy Friday!

After 35 years of evaluating artists at the highest levels of the major-label system, what does an A&R executive actually believe matters?

Pete Ganbarg served as President of A&R at Atlantic Records from 2018 to 2024, capping nearly 16 years at the label. He now runs Pure Tone Music, sits on the Songwriters Hall of Fame board, and teaches at Berklee, NYU, Wesleyan, and the University of New Haven. He's seen what works, what doesn't, and what artists keep getting wrong.

Insights from our conversation

The audience is the only judge​
Pete is blunt with his students. Nine out of ten won’t make it, and the only opinion that ultimately matters is the audience’s. He’s watched older A&R executives who believed their own taste was the deciding vote run into trouble because of this. He stands firm that the audience is always right.

The bar is quality​
Asked for the one principle he’d give an independent artist to act on this week, Pete didn’t talk about marketing or strategy. He said elevate the bar of quality. In a world with no barrier to entry and distribution, quality is the edge that matters most.

Relationships are 50% (and so is showing up)
For artist-songwriters wondering where to focus, Pete pointed to sync and to craft. But the through-line was something more basic. Relationships are half of everything, and showing up is the other half.

🎧 Where to listen (plus show notes and related links)

Want the implementation-depth resources?

Liner Notes Insider goes deeper than a podcast episode can. Recent editions have covered things like royalty recovery tool kits, release planning templates, and revenue comparison calculators — the implementation layer beneath the episodes.

If you’re not yet a Liner Notes subscriber, the free edition covers highlights from this and 300+ conversations.

Liner Notes Insider gets you the complete frameworks.

This episode is brought to you by Podcast Startup.

Whether you're launching your first episode or adding video to your show, Podcast Startup eliminates the guesswork with the systems and strategies I've developed from producing 250+ podcast episodes—without the trial-and-error that cost me months. Learn more at ​UnstarvingMusician.com/PodcastStartup​.

🎧 Episode notes and related links

Peace, love and more cowbell,
Robonzo

Support the Unstarving Musician

If you find value in this podcast, please consider a donation via our online tip jar – click, tip, done.

Or visit UnstarvingMusician.com/CrowdSponsor to learn about the many other ways of showing your support.

Your support = love 💟

​Share this email and/or read it on the web​

Stay in touch!
​
Instagram | Facebook | YouTube| Threads​ | X (Twitter) | Bluesky

Feedback, comments, complaints? Reply to this email. I'd love to hear from you. 📭

​UnstarvingMusician.com​

​Robonzo.com​

Where to Listen to The Unstarving Musician

​Click here to listen on Apple Podcasts​

​Click here to listen on Overcast​

​Click here to listen on Spotify​

​Click here to listen on YouTube​

​Click here to listen on Pandora​

​Click here to listen on Amazon​

​Click here to listen on iHeart Radio​

The Unstarving Musician

I'm a musician and host of The Unstarving Musician podcast. Subscribe for conversations with working musicians, creative pros and industry professionals on the craft and business of sustainable creative careers.

Read more from The Unstarving Musician

Hey there, In 2017, I published a blog post asking, "Is indie radio still relevant?" It was a terrible post. I was preparing to interview D. Grant Smith, who ran the indie radio show Appetizer Radio and wrote “The DIY Musician’s Radio Handbook." Not much was being written about the indie radio's relevance, or lack thereof, at that time. I basically just asked the question and moved on. That was almost ten years ago. The music industry has been turned upside down several times since then....

Janette Berrios smiling, with long curly hair, wearing a black collared top against a blue and purple backdrop.

Happy Friday! Here's another new episode for your listening pleasure. My guest, Janette Berrios, almost went into medicine, studied business and finance instead, and eventually ended up at Citigroup, where she met Symphonic founder Jorge Brea. Symphonic is a music distribution and promotion company with markets across the U.S. and around the world. Janette Berrios, SVP of Corporate Marketing at Symphonic This conversation matters because most advice on building an audience in a new market...

Headshot of George Macias on blurred background, framed in thin red lines with text "Unstarving Musician 357" on black.

Happy Thursday! My guest for this new episode is George Macias, co-founder of Lumoza, a free music rights-registration platform for independent artists, where you upload your song, and it’s registered where it needs to be so you actually get paid. Lumoza creates a Digital Birth Certificate for every song, which is a permanent record of who created it and when, and that helps take care of registering your work with the organizations that pay out royalties. George Macias of Lumoza George and I...